By Jack Berglund
I’m not a big fan of ‘marketing fluff’ naming. Give me a nice logical set of numbers and letters any day. Cars are a good example. In a rush to conjure up some lifestyle association, too many manufactures put ridiculous names on their cars. Naming your latest 4×4 after a Lake (Chevy Tahoe) or even more confusingly, the capital of an ex-French colony (Porsche Cayenne) undoubtedly makes sense in a marketing meeting. What annoys me, is deep down I know it probably works in the real world too otherwise the practice would have died out. Ditto for the ‘lifestyle’ car ad which shows a pair of models driving through a beautiful place with giant grins and ‘we’re better because we drive this car’ expressions but tells you nothing about the car.
What fills me with hope is the world of photography. Here is a place where engineers come up with wonderful pieces of technology, give them logical letters and numbers and push them out to the world for all to enjoy. Well, not quite. It seems in both Canon and Nikon’s cases, the naming logic was devised at 2am after one too many Sake. Read more